LINES THAT SELL: THE ARTISTIC INTEGRITY OF CARICATURE AND CARTOONS IN VISUAL BRANDING THROUGH A FINE ARTS LENS

Mahima Singh; Meenakshi Thakur

doi:10.29121/shodhshreejan.v2.i1.2025.24

Authors

Mahima Singh Ph.D. Research Scholar, Department of Drawing & Painting Dayalbagh Educational Institute, Deemed University, 282005, India
Dr. Meenakshi Thakur Associate Professor, Head of the Department, Department of Drawing & Painting Dayalbagh Educational Institute, Deemed University, 282005, India

DOI:

https://doi.org/10.29121/shodhshreejan.v2.i1.2025.24

Keywords:

Cartoon, Caricature, Advertising Design, Branding, Visual Storytelling, Applied Art, Fine Arts, Consumer Engagement, Artistic Integrity

Abstract [English]

Caricatures and Cartoons, frequently viewed as instruments of satire plus enjoyment, present unexplored opportunities inside visual branding's scope. These expressive forms are rooted as deeply within the traditions that define fine arts. They serve as artistic strategies for delivering powerful branding messages, not just vehicles of humor. This paper investigates how fine arts, commercial illustration, and branding intersect since it analyzes caricature and cartoon use throughout visual identity systems, advertising campaigns, and promotional storytelling. The study elevates the aesthetic and the conceptual value for these forms beyond functional design through adopting a fine arts lens. The research uses visual analysis, comparative studies, along with selected Indian and international branding case studies. Artistic distortion, line work, narrative expression, along with emotional resonance all play a role in consumer engagement, as highlighted by the research. The paper advocates for re-evaluating caricature and cartoon as artistic expressions shaping market perception, cultural symbolism, and brand memorability, not mere visual devices.

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