A COMPARATIVE STUDY ON THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING CHANNELS IN GOVERNANCE-BASED ORGANIZATIONS
DOI:
https://doi.org/10.29121/shodhshreejan.v2.i1.2025.45Abstract [English]
Social media is now an integral part of modern marketing and has greatly changed the way organizations communicate, educate, and engage with their varied audiences at the same time. For governance-based organizations, those dedicated to leadership development, ethical training, and board governance, digital communication still gives them a medium through which to establish themselves as visible and credible.
This research paper, named “A Comparative Study on the Effectiveness of Social Media Marketing Channels in Governance-Based Organizations” is about the comparative effects of the three social media channels LinkedIn, Instagram, and Facebook on brand recognition, professional engagement, and audience reach. It also clarifies which platform provides the best marketing effect and professional value in the governance sectors.
The main data was the result of a structured survey conducted with 20 employees at a governance-focused advisory firm, while secondary data came from reports and academic studies. The results indicate that the most appropriate platform for professional communication and thought leadership is LinkedIn, that Instagram is the most suitable for visual storytelling and engagement, while Facebook plays a supplementary role and is effective at reaching a wider audience.
The research recommends that firms working with governance should implement a synchronized marketing strategy that is based on the different platforms and which together incorporate professionalism, creativity, and data analytics, thus building credibility and digital impact.
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Meta Platforms, Inc. (2024). Social Media Performance and Engagement Report.
KPMG. (2024). Digital and Social Media Trends Report.
MMB Advisors Pvt. Ltd. (2024). Company Website & Annual Report.
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Copyright (c) 2025 Anjali Singh, Dr. Priya Satsangi, Dr. Bhawna Sharma
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