A STUDY OF CULTURAL ADOPTION OF MINIATURE PAINTINGS IN AIR INDIA PUBLICITY POSTERS

Authors

  • Prashasti Banthia Research Scholar, Maharani Laxmi Bai Government Girls College, Indore, Madhya Pradesh, India
  • Dr. Kumkum Bharadwaj Associates Professor (HOD) in Fine Arts, Maharani Laxmibai Girls P.G. College, Indore, Madhya Pradesh, India

DOI:

https://doi.org/10.29121/shodhshreejan.v1.i1.2024.6

Keywords:

Miniature Paintings, Indian Culture, Poster, Airindia, Publicity

Abstract [English]

To study the cultural factors, appealing elements and themes of Indian miniature painting used in different commercial advertising posters of Air India. This objective will be achieved by qualitative analysis of some posters used in advertising campaigns by Air India company ever since from its establishment, in which artist uses Indian miniature paintings as reference to communicate and influence people both nationally and internationally. By medium of this paper it will be easier to make people aware about the cultural and artistic importance of Indian miniature painting and how it helped Air India to connect with people worldwide.

References

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Published

2024-11-19

Issue

Vol. 1 No. 1 (2024): Volume 1 Issue 1 July- December- 2024

Section

Articles

License

Copyright (c) 2024 Prashasti Banthia, Dr. Kumkum Bharadwaj

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