POST-DIGITAL AESTHETICS IN VISUAL ARTS EXPLORING HYBRID REALITIES IN CONTEMPORARY CREATIVE EXPRESSION

Abstract [English]

The rapid convergence of digital technologies, artificial intelligence, immersive media, and networked creative platforms has transformed contemporary visual arts, giving rise to a post-digital cultural landscape where physical and virtual realities increasingly coexist. While traditional and digital art forms have been extensively studied, limited research has explored how hybrid reality environments collectively influence artistic creativity, audience engagement, cultural interpretation, and aesthetic value. This study investigates the concept of post-digital aesthetics and examines the role of hybrid realities in shaping contemporary creative expression. The research aims to establish a comprehensive theoretical understanding of post-digital artistic practices and develop an integrated framework for evaluating artistic experiences in hybrid environments. A qualitative and conceptual research methodology was adopted through an extensive review of recent literature on post-digital aesthetics, artificial intelligence, immersive technologies, hybrid reality systems, and contemporary visual culture. Based on the identified research gaps, a Hybrid Reality Creative Expression Framework was proposed, integrating Physical Reality, Digital Augmentation, AI-Driven Creative Intelligence, Audience Interaction, and Cultural Interpretation layers. Furthermore, a mathematical evaluation model incorporating the Hybrid Reality Immersion Index (HRII), Artistic Engagement Function (AEF), Creativity Enhancement Metric (CEM), Audience Participation and Interaction Score (APIS), and Cultural Impact Assessment (CIA) was developed. Comparative analysis demonstrated that post-digital artistic environments outperform traditional and digital art paradigms across multiple evaluation dimensions. Post-digital art achieved the highest overall artistic value score (93%), audience satisfaction (95%), immersion level (95%), and interaction capability (94%). Hybrid reality platforms also achieved superior overall performance (92%) compared to conventional digital galleries and physical exhibition spaces. The findings indicate that the integration of AI, immersive technologies, and participatory design significantly enhances artistic engagement and cultural reach. The study contributes a novel theoretical framework and quantitative evaluation model for understanding and assessing post-digital creative expression, offering valuable insights for artists, designers, researchers, and cultural institutions.